Cross Country News
Collegiate Sports Management Group Partners with the Northwest Athletic Conference
New York, NY --- Collegiate Sports Management Group (CSMG) has entered into a multi-year marketing partnership agreement with the Northwest Athletic Conference (NWAC). This partnership gives CSMG external exclusivity for managing and packaging the marketing, media and sponsorship rights and assets of the NWAC. The goals are to monetize all asset categories and generate incremental revenue for the conference, as well as enhance exposure for the athletic programs in the NWAC.
Marco Azurdia, Executive Director of the conference, announced, “We are thrilled to enter into this partnership with CSMG as we seek to increase recognition for the community colleges in our conference both regionally and nationally. This new agreement will allow us to further support our student-athletes on the field, in the classroom, and to help them compete at the highest level in the conference for years to come. This partnership is unique to community colleges and we are excited to be the first to enter into such a groundbreaking agreement.”
“We are pleased to be associated with the Northwest Athletic Conference and continue our coast-to-coast reach in the Pacific Northwest,” said Michael Schreck, CEO of Collegiate Sports Management Group. “The NWAC offers our sponsors and partners a broad range of rich assets, and we look forward to helping them build a revenue base regionally, as well as a national profile for their academics and athletics programs.”
About Northwest Athletic Conference
The Northwest Athletic Conference is the athletic governing body for thirty-six (36) community college located in Idaho, Oregon, Washington and British Columbia competing in 10 men’s and women’s sports for 15 championships during the Fall, Winter, and Spring of the academic school calendar. The NWAC promotes the three ideals of Character, Competition, and Community.
About Collegiate Sports Management Group
CSMG is a “College Properties Group” that drives the business performance of collegiate athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation and Distribution, Media Rights Strategy and Negotiation, and Sponsorship Sales.